Reporting

Ask for the number.
Get the number.

One database means a report is a question, not an overnight job. Charts on the screen, PDF and CSV out the door, and the ones that matter on a Monday turning up in an inbox without anyone opening the portal.

What we report

Short catalogue. Every one of them named.

Not a hundred and seventy. About twenty, and we will tell you exactly what each one answers before you ask.

Stock

  • Ageing profile, with the stale end called out
  • Aged stock, and what holding it has cost
  • Days to list — sourced to advertised
  • Where cars stall, stage by stage
  • Stock on hand: count and value
  • Recon spend per unit

Sales & gross

  • Gross per unit, and in total
  • Units, gross and average per salesperson
  • Enquiry to sale, over a named cohort
  • Lead source: enquiries, conversions, gross
  • Test drives that convert
  • Deposits held, against what, and how old

The history you brought

  • Days on lot, across your past sales
  • Profit per car, as your old system reported it
  • What the money tied up in each car cost you

Money

  • Vehicle ledgers — cost and gross, per car
  • Sales and commission, off signed contracts
  • Deal sheet: one deal, end to end

Pipeline

  • The funnel, step by step
  • Deal board by phase

Compliance

  • Document registers — contracts, invoices
  • PPSR and statutory forms, complete or not
Getting it off the screen

A number nobody can send is not a report

The question every dealer asks in a demo is “can I send this to my accountant?” Here is the whole answer.

Charts, drawn from the same data

Ageing bars, days-on-lot distribution, profit per car, monthly trend, the funnel. One engine draws them on screen and inside the PDF, so the two can never disagree.

PDF, CSV and Excel

Every export carries the dealership, the report, the date range it was run for, when it was generated and by whom — inside the file. A CSV in a Downloads folder with no date range on it is worse than no file.

Scheduled, daily, weekly or monthly

The stock list on Monday, the profit book on the first. In your own time zone, not head office's. A schedule that fails stays visible and says why — it never quietly switches itself off.

Distribution lists that check the address

Staff and outside stakeholders on the same list, counted separately. Anything we cannot classify is treated as external, and commercial figures do not go to an external address until a person has confirmed that list in words.

Every report states its own n

Rows read, rows used, rows excluded and why — printed on the chart and in the export, not parked in a tooltip. A missing figure is reported as unknown. It is never rounded to zero.

Under the same permissions as everything else

Margin is a capability. A salesperson who cannot see gross on a screen cannot export it, cannot schedule it and cannot receive it. The gate is on the report, not on the button.

The part that is genuinely different

Your reporting starts the day your history lands, not the day you switch on

Every platform can tell you what happened after you bought it. The first six months of a new system are usually a reporting blackout — you are looking at a nearly empty database while your real trading history sits in a spreadsheet on somebody's desktop.

We load it at onboarding. Your stock list, your customer book, your past sales — read, imported, and kept.

  • Same afternoon. Days on lot, profit per car, and what the capital tied up in each one cost you — over your own past trading, before you have sold a single car on the platform.
  • The file stays. Every import is kept in your Vault with what it made of the file: rows read, records created, rows rejected. Six months later “where did this number come from” has an answer.
  • Never mixed. An imported figure carries as reported by your previous system on every screen and every export, permanently. It is not blended into a figure we calculated.

On the claim We read the published material of nine dealer platforms on 15 August 2026 looking for this. We found none publishing historical backload for retrospective reporting. That is what we found, not proof that nobody does it.

Days on lot — imported historyIllustration
Vehicles read from your fileEvery row, including the ones we could not use1,284
Carrying a usable sale dateThe denominator, printed on the chart1,207
Excluded, with the reason named77 — no sale date recorded77
Average days on lotMedian shown beside it, because the average hides the tail48
Sitting past your alert thresholdListed by stock number, not just counted96

Illustration Invented figures on an invented dealership. Nothing on this site shows a real dealer's data.

The comparison

What the big platforms publish about their own reporting

Read straight off each vendor's own website and brochures on 15 August 2026. Their words, their numbers.

A dash means the vendor does not publish it. It does not mean the product cannot do it. Most of these are enterprise systems sold by demo, with the report list behind a customer login — so what is public is what they chose to put in front of a buyer, and that is the only thing anyone outside can honestly compare.

Platform Report count published PDF CSV / Excel Scheduled email Distribution list Charts on screen
VIA AUTO About 20Short, and named individually on this page Yes Yes YesDaily, weekly or monthly, in your time zone YesInternal and external counted separately Yes
Titan DMS 170+Titan’s own published figure Yes Yes Yes Yes Yes
Pentana Solutions Not published — — Automated management reportsNamed as a component; the mechanism is not described — Yes
CDK Global Not published — Data extract APINamed as a product, not as a report export — — Yes
Reynolds & Reynolds Not published — — — — Yes
Auto-IT Not published — “15 different formats”Their phrase; the fifteen are not listed — — Yes
EasyCars One management reportThe only report they name — — — — —
Keyloop (Autoline) Not published — — — — —
Indiqator (was Dealer Solutions) Not publishedLead outcome reporting is the only reporting named — — — — —
Tekion Does not publish — — — — Yes

Scroll the table sideways → there are seven columns.

Yes — the vendor publishes it in their own words — — not published anywhere we could reach

Two things worth saying plainly, because they cut against us.

Titan. 170+ is Titan’s own published figure. Their 2026 brochure says 300+. We quote the lower of their two numbers because we cannot verify either from outside, and because quoting the higher one and being corrected costs more than quoting the lower one and being right. We did not count their reports; nobody outside Titan can.

Tekion. Tekion publishes no report count, no export format and no scheduled delivery on any public page, and runs no public documentation host. That is a fact about what they publish, not about what their product does. Their reporting may be excellent. We have no way to know, and neither does anybody else outside their customer base.

What we will not claim

  • Our catalogue is short. Around twenty reports against Titan’s published 170+. That gap is real and we are not going to talk around it — we would rather ship twenty a dealer principal opens than a hundred and fifty nobody has ever run.
  • There is no general ledger, so there are no aged debtors, no creditors, no bank reconciliation and no departmental profit and loss. Those are accounting reports and we have not built accounting.
  • Nothing captures a budget yet, so nothing here compares actual against budget — which also means no Daily Operating Control in the form a franchise group would recognise.
  • Parts consumption history is not captured yet, so parts days-of-supply is not computable.
  • Workshop reporting reads the clock entries and the labour lines that exist today. Rostered hours are not captured, so the ratios that need them are not offered.
  • Every competitor cell above is a claim about that vendor’s published material on one day. If any of them publishes more tomorrow, this table is out of date and we will change it.

Run these on your own history

Bring your stock list and your last two years of sales. We load them into your own instance and you read your own numbers back, in the first meeting.

Request a demo